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These Terms & Conditions (“Terms”) govern participation in the home_254 Model Selection Campaign (“Campaign”) organized by home_254 (“the Brand”, “we”, “us”).

By accepting an invitation to participate in this Campaign, you (“Participant”, “you”) confirm that you have read, understood, and agreed to these Terms.

1. ELIGIBILITY

To participate, you must:

  • Be at least 18 years old

  • Have a public and active social media account (TikTok required)

  • Meet the minimum follower requirement communicated by home_254

  • Be legally able to enter into a binding agreement

home_254 reserves the right to disqualify any participant who does not meet eligibility requirements at any stage.

2. CAMPAIGN STRUCTURE

The Campaign consists of multiple stages, including but not limited to:

  • Internal shortlisting

  • Public voting to determine the top twenty (20) participants

  • Content styling challenges

  • Brand experience sessions

  • Professional studio or location-based shoot

  • Final selection of models

Following public voting, the top twenty (20) shortlisted participants will be officially announced on 27th February 2026.

From the top twenty (20), participants will be issued with randomly assigned home_254 outfits to style and create content as part of a styling challenge. Based on performance, creativity, brand alignment, and compliance with these Terms, ten (10) participants will be shortlisted.

The top ten (10) participants will be invited to attend a brand experience session with the home_254 team and selected models. This session is intended as an opportunity to engage with the brand, understand its values, and participate in curated activities.

Following this session, the top ten (10) participants will be issued with an additional set of home_254 apparel to take home, style, and create further content.

From the top ten (10), home_254 brand representatives will, at their sole discretion, select four (4) final participants to proceed to a professional indoor studio shoot or a location of home_254’s choosing.

Progression at any stage of the Campaign is not guaranteed and remains subject to home_254’s sole discretion.

Participation in the Campaign does not constitute employment, endorsement, or a promise of future engagement with home_254.

3. CONTENT CREATION & DELIVERABLES

Participants selected for content-based stages of the Campaign agree to the following deliverables:

First Styling Challenge (Top 20):

  • One (1) video post

  • One (1) static image post

Second Styling Challenge (Top 10):

  • One (1) video post

  • One (1) static image post

All content must:

  • Feature home_254 apparel as provided

  • Be created and posted within timelines communicated by home_254

  • Adhere to brand guidelines and creative direction

Failure to deliver required content within the specified timelines, or failure to meet brand standards, may result in disqualification.

home_254 reserves the right to request edits, revisions, re-shoots, or content removal where necessary.

4. STYLING CHALLENGE & CONTENT CREATION

Participants selected for the styling challenge agree to:

  • Style the provided home_254 apparel as instructed

  • Create and post content within the specified timelines

  • Follow brand guidance regarding content direction and presentation

  • Tag home_254 and use the official campaign hashtag as communicated

Participants must:

  • Avoid offensive, misleading, or inappropriate content

  • Avoid content that conflicts with home_254’s brand values

  • Avoid promoting competing brands in Campaign-related content

home_254 reserves the right to request content edits or removal where necessary.

4. BRAND EXPERIENCE & HQ VISIT

Participants invited to home_254 premises agree that:

  • Content capture during brand sessions will be guided by the home_254 team

  • Any behind-the-scenes content shared must align with brand guidelines

  • Professional conduct is required at all times

Failure to maintain professional behavior may result in disqualification.

5. PUBLIC VOTING

Where public voting is involved:

  • A total of forty (40) participants will be shortlisted for the public voting stage

  • Public voting will be conducted to determine the top twenty (20) participants

  • Voting for the top twenty (20) will commence on 31st January and will close on 3rd February at 10:00 AM (EAT)

  • Votes submitted outside the stated voting period will not be counted

Voting systems are designed to be fair and limited (e.g., one vote per person).
home_254 reserves the right to audit votes, verify voting activity, and remove invalid or suspicious entries.

Any attempt to manipulate voting results may lead to immediate disqualification.
home_254’s decision following vote audits is final and binding.

6. INTELLECTUAL PROPERTY, CONTENT OWNERSHIP & USAGE RIGHTS

By participating in the Campaign, participants grant home_254 a perpetual, irrevocable, royalty-free, worldwide license to use, reproduce, modify, adapt, edit, publish, distribute, and display any content created, submitted, or posted in connection with the Campaign.

This includes, but is not limited to:

  • Videos, photographs, captions, and behind-the-scenes content

  • Content posted on personal social media platforms

  • Content submitted directly to home_254

  • Content captured during brand experiences, events, or studio sessions

home_254 may use such content across all platforms, including but not limited to:

  • Social media

  • Website and e-commerce platforms

  • Email marketing

  • Digital, print, and paid advertising

  • Future campaigns and promotional materials

These rights are granted in perpetuity and survive the conclusion of the Campaign, regardless of whether the participant is selected for subsequent stages.

Participants waive any right to inspect or approve the final use of content and waive any claims to compensation, royalties, or future payment unless expressly agreed in writing.

6. INTELLECTUAL PROPERTY & CONTENT USAGE

By participating, you grant home_254 a royalty-free, worldwide, irrevocable license to:

  • Use, reproduce, edit, publish, and distribute Campaign-related content

  • Use your name, image, likeness, voice, and social media handle

  • Use content for marketing, advertising, and promotional purposes across digital, print, and paid media

This applies to both organic and paid usage unless otherwise stated in a separate agreement.

7. MODEL RELEASE & STUDIO SHOOT

Participants selected for the professional studio shoot must:

  • Review and sign a full commercial model release form

  • Complete all required documentation before the shoot date

Failure to sign required documents will result in automatic disqualification.

8. CONFIDENTIALITY

Participants agree not to disclose:

  • Internal campaign details

  • Brand discussions

  • Unreleased content or decisions

Unless explicitly approved by home_254.

9. CONDUCT & DISQUALIFICATION

home_254 reserves the right to disqualify any participant for:

  • Breach of these Terms

  • Misrepresentation or dishonesty

  • Public behavior that may harm the brand’s reputation

  • Failure to meet deadlines or requirements

Disqualification decisions are final.

home_254 retains absolute discretion in all selection decisions and is not obligated to provide feedback, justification, or explanation for progression or disqualification at any stage.

10. NO COMPENSATION UNLESS STATED

Unless explicitly agreed in writing:

  • Participation in the Campaign is not paid

  • No financial compensation is guaranteed

  • Products provided remain at home_254’s discretion

Any future engagement will be governed by a separate agreement.

11. LIMITATION OF LIABILITY

home_254 is not responsible for:

  • Technical issues affecting content posting or voting

  • Third-party platform outages

  • Personal expenses incurred by participants

Participation is at your own risk.

12. DATA COLLECTION & MARKETING COMMUNICATIONS

By submitting a vote or participating in any stage of the Campaign, participants acknowledge and agree that the personal information provided, including but not limited to their email address, will be collected, stored, and processed by home_254 for purposes related to the Campaign and future brand communications.

By accepting these Terms & Conditions, participants expressly consent to being added to the home_254 customer database and to receiving marketing, promotional, and informational communications from home_254 via email.

Participants understand that marketing communications may include product updates, promotional offers, campaign announcements, and other brand-related information.

Consent to receive marketing communications is voluntary and may be withdrawn at any time by using the unsubscribe link provided in our emails. Withdrawal of consent will not affect participation in the Campaign prior to the withdrawal.

home_254 commits to handling all personal data in accordance with applicable data protection and privacy laws.

13. MODIFICATIONS

home_254 reserves the right to:

  • Modify, suspend, or cancel the Campaign

  • Update these Terms where necessary

Any changes will be communicated appropriately.

14. GOVERNING LAW

These Terms shall be governed by and interpreted in accordance with the laws of Kenya.

15. ACCEPTANCE

By participating in any stage of the home_254 Model Selection Campaign, you acknowledge that you have read, understood, and agreed to these Terms & Conditions.