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home_254 x Avril: The Collection

by Job Brian 30 Apr 2021

EXCLUSIVE COLLECTION | LAUNCHING APRIL 30TH

. . .

SHE'S BACK. FOR A SECOND COLLECTION.

home_254 X AVRIL: SEASON 2. GIRL, IT'S BEEN A HOT MINUTE.

You didn't really think we were going to stop at one collection, did you? Since the indelible CLASSIC MAP BACKPACK launch of home_254 x Avril last year, Avril, and our Design Team have been quietly working away behind the scenes, with your wishes in mind, to create its beautiful MADE IN KENYA evolution.

NEW FABRICS. NEW COLOURS. NEW BRANDING. NEW DESIGNS. THE SAME CORE MESSAGE.

YOU BELONG!

Scroll on to delve deeper into the collection...

Avie Collection

FEATURED: THE AVIE JACKET IN BLACK CAMO.

. . .

home_254 X AVRIL: SEASON 2 | ABOUT THE COLLECTION

When creating this exclusive capsule drop with Avril, we want each item within the range to be 100% bespoke - a nod so to say, to her unique talents and what she stand for 'Being your own kind of Happy'. From the messaging behind the collection.- everything is thought out meticulously and has really taken a long time.

home_254 X AVRIL: SEASON 2, IS NO DIFFERENT.

Since the beginning, home_254  x Avril has payed homage to Avril's daily mantra "Your own kind of Happy", with the hopes that her collection would then inspire happiness, joy and positivity through every styling, and every day to those that wore the designs.

home_254 x Avril: Season 2 expands on that core message, whilst also exuding a total celebration of self-acceptance and just being your own kind of HAPPY.

"YOUR OWN KIND OF HAPPY"

This second collection is your daily reminder that you should always choose your own kind of happiness. Happy in every sense of the word. Because happiness is about involving positive emotions and life satisfaction. You just cant help it by smile.

It's about being healthy and taking care of yourself, but be happy with the beautiful things that make you, you. It's about embracing the you of today for everything you are, and endeavoring to make the you of tomorrow just that little bit better because you're your own kind of happy. It's time we stop pretending to be things we aren't, and instead, BE OUR OWN KIND OF HAPPY.

HAPPINESS IS EVERYWHERE. YOU JUST NEED TO BE YOUR OWN KIND OF HAPPY

 

 . . .

THE COLORS OF THE COLLECTION

To truly capture the identity of this capsule, Avril and home_254 design team have worked around the clock to develop a timeless color palette. 

FEATURED: THE ROMAN LOGO CROPPED HOODIE IN LILAC

. . .

THE home_254 X AVRIL COLLECTION

As the excitement settles in about the launch of the new home_254 x Avril collection, we can only assume that there's one thought uniting keyboard warriors, Avril fans and style lovers alike: other than the color palette, what's different?

WHAT CAN YOU FIND IN THE NEW home_254 X Avril TRIPPLE X COLLECTION?

  • The AVIE jacket
  • Lilac Color
  • New Logo Branding

 

 

home_254 X AVRIL : WHICH IS YOUR FAVOURITE STYLE?

Let us know in the comments below...

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